❝All success stories start with a vision, and successful visions are based on strong pillars❞

A beautiful principle expressed from the future King – Crown Prince Muhammad Bin Salman (May Allah preserve him) that epitomises and encapsulates the mighty intentions of the Kingdom’s Vision2030 Mission.

The Murraba project, situated in the north west of Riyadh is just one grand example of this vision. One that brings excitement and inspiration to the region.

It is yet another spectacular jaw dropping illustration of the lengths that the Kingdom will go to announce to the world just how it intends to fulfil and deliver its vision and goal of The 3 Key Aims:

1. Building a Vibrant Society
2. Maintaining and Sustaining a Thriving Economy &
3. Introducing and Governing itself as an Ambitious Nation. 

Our team were throughly intrigued and bursting with excitement when the official launch video (and related media) of the “Mukaab”, a 400sq m immersive destination cube structure, was released this week!

Taking inspiration from modern Najdi architecture, Mukaab will use digital and virtual technology as well as the latest holographics.

The surrounding premium hospitality destination of the Murabba, will offer retail, cultural and tourist attractions, along with residential and hotel units, commercial spaces and recreational facilities. It will serve as a one stop solution for the masses and stand tall, as a beacon of excellence, for the world to marvel at!

Upon reflection it is BEYOND the global tech community’s imagination and something that will indeed see millions of visitors flock to The Kingdom for corporate, commercial, residential and personal motives when complete.

This will put Riyadh on the map and consolidate their position in the region as a major strategic power, both in the commercial and corporate communities across the globe that have been watching wide eyed for so long.

It is a stunning masterpiece that will have architects and designers across the planet admiring and appreciating its grandeur and complexity.

This monument will no doubt leave them scratching their heads, pondering and reflecting on how they could quite possibly replicate such an iconic and remarkable structure.

… In the unlikely event that they may attempt it, it goes without saying that they would have their work cut out for sure!

For us, It is truly a wonderful project, one that will excite, one where the Kingdom will excel and one which will no doubt go on to exceed everyone’s expectations.

It is also one that we, at Abiliti (أبيليتي), with OUR values of #integrity #passion and #innovation will relish and enjoy being a part of.

One of the quotes cited in the 85 page 2030 Vision Document was this wonderful statement from Islamic scripture. A tradition attributed to the Prophet Muhammad, Peace Be Upon Him, where he said: ❝That Allah loves us to master our work❞

Indeed this is something that motivates, inspires and resonates with the Royals, our Team and the rest of the world on the importance of hard work and excellence in our daily endeavours.

Riyadh, we salute you and support you!

by Bourhan Ali (Principal Consultant)

Source: https://www.vision2030.gov.sa/media/rc0b5oy1/saudi_vision203.pdf Public Investment Fund (PIF)

#Mukaab #RiyadhThePlaceToBe #Murabba #Vision2030 #DowntownRiyadh #Saudi #Technology #Innovation #Metaverse #ImmersiveExperience